During my graduate Advertising Foundations course, I worked with a group on a campaign proposal for Daily Groceries Co-Op, a local co-op grocery store based in Athens, Georgia. Throughout the semester, each group member conducted their own research, which we compiled to create a cohesive message: "Daily Dose of Athens."

Our aim was to highlight the co-op's position as a unique Athens experience, offering local products to the community. We hoped to attract both locals and tourists by showcasing the co-op's inviting atmosphere, neighborhood feel, and selection of unique, locally-sourced products.